Advertising slogans are claimed to be, and often are proven to be, the most effective means of drawing attention to one or more aspects of a product or products. Typically they make claims about being the best quality, the tastiest, cheapest, most nutritious, providing an important benefit or solution, or being most suitable for the potential customer.
What makes an effective slogan? |
What makes an effective slogan?
Advertising slogans often play a large part in the interplay between rival companies.