ASIA-PACIFIC - MediaVest has been named the media agency-of-record in Asia for online player Yahoo.
MediaVest will be the strategic lead and counsel for Yahoo's media planning and buying across the region. The agency will work with Yahoo in eight key markets — Taiwan, Hong Kong, India, Korea, Indonesia, Philippines, Vietnam and Singapore.
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| MediaVest wins Yahoo regional business |
It is thought that the account is worth in the region of US$30 million, with a high proportion of the spend focused on Taiwan and India.
According to a source, the business was awarded without a formal pitch.
In February, Yahoo split its creative business in Southeast Asia between Leo Burnett, Ogilvy and Y&R.
(CampaignAsia)
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