Advertising Media Planning: A Primer

Advertising Media Planning: A Primer

 

1. Introduction

The two basic tasks of marketing communications are message creation and message dissemination. Media planning supports message dissemination. Media planning helps you determine which media to use--be it television programs, newspapers, bus-stop posters, in-store displays, banner ads on the Web, or a flyer on Facebook. It also tells you when and where to use media in order to reach your desired audience. Simply put, media planning refers to the process of selecting media time and space to disseminate advertising messages in order to accomplish marketing objectives. When advertisers run commercials during the Super Bowl game at more than $2.5 million per thirty-second spot, for example, media planners are involved in the negotiation and placement.

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Outdoor advertising media

When people think of Outdoor Advertising, they usually think of the colorful billboards along our streets and highways. Included in the "outdoor" classification, however, are benches, posters, signs and transit advertising (the advertising on buses, subways, taxicabs and trains). They are all share similar advertising rules and methods.

Outdoor advertising media

 

Outdoor advertising reaches its audience as an element of the environment. Unlike newspaper, radio or TV, it doesn't have to be invited into the home. And it doesn't provide entertainment to sustain its audience.

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Direct mail

What makes "direct" mail different than regular mail? Nothing. It's just a way the advertising world describes a promotional message that circumvents traditional media (newspaper, radio, TV) and appeals directly to an individual consumer. Usually through the mail, but other carriers also participate.

Direct mail

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Yellow pages

Telephone book advertising is another way to reach your market area. It allows you to place your business listing or ad in selected classifications within the book, with the theory being that when people need your product or service, they look up the classification and contact you.

Yellow pages

Much of the "sell" copy for a product or service, therefore, does not have to be in your ad content, since the people who have looked up your classification are already in the market to buy. The thing to be aware of when you write the ad is the other firms' ads within your classification. In other words, why should the reader select your firm over your competition? That is the crucial question -- and your ad should provide the answer.

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What makes an effective slogan?

Advertising slogans are claimed to be, and often are proven to be, the most effective means of drawing attention to one or more aspects of a product or products. Typically they make claims about being the best quality, the tastiest, cheapest, most nutritious, providing an important benefit or solution, or being most suitable for the potential customer.

What makes an effective slogan?

What makes an effective slogan?

Advertising slogans often play a large part in the interplay between rival companies.

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10 tips for creating a great presentation

10 tips for creating a great presentation

Question 1: What are my goals?

Whether it is to inspire, persuade, or inform, the goal of your presentation is to in some way change or reinforce your audience’s knowledge, opinions, and beliefs.

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Nhan duoc hom 23/12

http://web.icq.com/shockwave/0,,4845,00.swf
http://dingo.care-mail.com/cards/flash/5407/ilikeyou.swf (Da gui)
http://hanhchinh.org/stores/JiuJiu.htm (Thu gui)
http://sagewiki.com/app/invite/r/777151/i/2-14/z/1 (Cuong gui)
http://www.beyeuhack.com/nhochan/imissyou.swf (Thu gui)
http://graywiki.com/app/invite/r/777151/i/3-0D/z/1 (Cuong gui)
http://www.millan.net/funp/80/nomilk.html (Thu gui)
Giang Sinh vui ve nhe moi nguoi! Cuoi that tuoi nhe ... tang moi nguoi nhung anh vui! http://nguyenly.net/bonghongxanh/anhvui/anhvui.htm (Quyen gui)

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Thu gui!

http://www.tialia.com/playmusic.php?s=&onlinemusicid=41631
http://www.zidean.com/z1/song_co_quen_dc_dau_2537.swf

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Trang tim kiem thong tin (Phap)

http://lecourrier.vnagency.com.vn/
www.tv5.org

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Moi!

http://www.petalia.org/Love (dang Yes/No)

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Moi nhan duoc! (chua xem)

http://www.yehey.com/exgame.htm <+=== ta^.p trung , ti`m thu*? coi co' bao nhieu ddiem? khac nhau nha
Cuoc song chi ket thuc khi ma ban ngung mo uoc, khi ma ban ngung tin tuong, tinh yeu chi ket thuc khi ma ban ngung quan tam. Tinh ban chi ket thuc khi ma ban ngung chia se. Ban biet duoc rang ban dang yeu khi ma tat ca nhung gi ban nghi trong dau la ve nguoi dac biet ay, va ban khong the chiu dung duoc xa cach du chi hon 1 giay. Ban nho nguoi ay ngay ca khi nguoi ay dang dung ngay ben ban. Khi ngu, nguoi ay cung trong giac mo cua ban hang dem.
http://www.ishaah.com/funpages/view.cfm/2729
http://huhon.now.nu/
http://www.tialia.com/playmusic.php?s=&onlinemusicid=40363
http://ala.snhs.uz.zgora.pl/~casha/swf/valentine.swf
http://www.cartoline.it/pics/_zoom_flash.htm?immagine=scherzi_150404_01.swf

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Cac website nhan duoc hom 06/12!

http://vnthuquan.net/nhac/loinhac.aspx?tuaid=1427&nhacsiid=412&casiid=115 (Bai hat "Chut ky niem buon" do Nhu Quynh trinh bay)
http://mafiavietnam.net/vuivui.html
http://www.cauchuyentinhyeu.kiss.to/
http://cao.ca.ohost.de/Loveland/yeuvathich.htm
http://cao.ca.ohost.de/Loveland/ytuongty.htm
Tram nam trong co?inguo`i ta___Ai ai cung pha?i tho? ra hi't va`o___Tram nam trong co~i ngu*o*`i na`o___Ai ai cung pha?i hi't vào tho? ra___Xa xa nhu nuo'c Cu Ba Nguo`i ta co`n pha?i tho? ra hi't va`o___Ga^`n ga^`n nhu ca'i nuo'c La`o___Nguo`i ta cung pha?i hi't va`o tho? ra___No'i chung trong co~i nguo`i ta___Ai ai cung pha?i tho? ra hi't va`o ---->hit' tho? nhiu` nhiu` nha pa` kon!

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Tu gui!

http://nhoemthatnhieu.info/Love.htm (Cai này hình nhu co roi)
http://huhon.now.nu/ (Chua xem duoc, vi` site bi. bandwith)
http://www.bucthutinh.com/why/ (Cai na`y cung hi`nh nhu co roi)

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Website moi!

http://etechvn.com/giaitri.htm
http://www.xitrum.net/images/ecard/soup/mem.swf
http://ttvnol.com/uploaded/akechi/loi%20keu%20goi%20sinh%20vien.jpg (Hang gui)
http://coitinh.de/Flash/takemetoyourheart.swf
xmai1984 (30/11/2004 10:08:11 SA): http://www.sanriotown.com/psycho/psycho.htm
xmai1984 (30/11/2004 10:13:58 SA): http://boombastick.net/boomepi08.html

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Duy gui!

song xa nha thi cuoc song bao gio cung co cai kho khan !! ban hoi cho nao tot nhat thi that la kho ma tra loi !! tot hay k la do ban , ban co thich ung duoc voi cuoc song ben nay hay k thoi !! minh co biet 1 nhom sv ietnam o ben nay !! de minh gioi thiu cho ban nha !! ma`ne`cai nhom sinh vien nay thi nam o NANCY nhung ma`..... da bao o dau cung co cai thuan loi va kho khan ma`.... NANCYgan nhu la Vu`ng la.nh nhat of nuoc phap ah , o do co nhiu truong dh ... vi no la tinh~ thoi k bang paris marseille lyon toulou nhung chac chac 1 dieu la no re~ ho*n cho^~ do' kho^~ noi kiem viec lam hoi kho !!
nguoc lai o nhung tinh lon thi , co nhiu viec lam , nhung xin & co di lam duoc k thi an thua ban thoi , co viec lam thi cai gi cung~ mac theo vat gia , o may cai tinh lon tien hoc tien nha tien di lai ( ban di xe bus hay tramway hay metro ) mac hon , nhung minh nghi mua sam quan ao , an uong thi doi luc lai re~ hon o tinh nho !!
day ne , cai dia chi mail nay , ban thu lien lac va hoi di nha "Hoi SVVN tai Phap" <uevf_annonce@yahoo.com> cai nay la chung ca nuoc phap ,
emailtinhyeu80 (30/11/2004 12:41:50 CH): co`n cai nay la of rieng nancy G_vina-nc@yahoogroups.com trong group co cung kha dong sv vn ,, ban co gi thac mac hoac muon tham gia la thanh vien thi viet thu vao nhom , niu co the truong nhom se tra loi cho ban
emailtinhyeu80 (30/11/2004 12:42:54 CH): co`n khong thi ban vao day xem thu Website: http://www.svparis.info Forum: http://www.svparis.info/forum/index.php?act=ST&f=1&t=2&st=0#entry2 Email: contact@svparis.info
emailtinhyeu80 (30/11/2004 12:43:15 CH): http://groups.yahoo.com/group/G_vina-nc

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Cac website ti`m kiem thong tin ve du ho.c o Phap!

- AUF site des bourses: http://www.auf.org
- Fance, bourse Egide: http://www.egide.asso.fr/fr/programmes/eiffel/appelcandidatures.jhtml
- Canada: http://www.vn.refer.org/vietnam/article.php3?id_article=273
- Salons E'tudier en France 2004-2005 au Vietnam
Lien: http://www.vn.refer.org/vietnam/breve.php3?id_breve=132
- La recherche nume'ro 380 (novembre 2004)
Lien: http://www.vn.refer.org/vietnam/breve.php3?id_breve=133
-Google Scholar: http://scholar.google.com/
- E'tudier au Canada: http://www.dfait-maeci.gc.ca/vietnam/study_canada-fr.asp
- Ambassade de Belgique au Vietnam: http://www.diplomatie.be/hanoifr/
- Actualite de l'orientation et de l'emploi e'tudiant: http://www.studyrama.com/
- Ambassade de France en Re'publique Socialiste du Vietnam: http://www.ambafrance-vn.org/
- EduFrance: http://www.edufrance.fr/
- Les bourses d'e'tudes de l'Ambassadede France au Vietnam pour l'anne'e 2005:
Lien: http://www.vn.refer.org/science-action/article.php3?id_article=96
- www.boursiers.info
- www.asie-pacifique.auf.org/appels/

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Cac website nhan duoc nga`y 25/11!

http://manle35.brinkster.net/Hai/CacKieuYeu.html
http://ttvnol.com/uploaded/akechi/loi%20keu%20goi%20sinh%20vien.jpg (Da gui)
http://www.eng.auburn.edu/users/singhnc/formyfrnds.htm
Co gai mot minh den hoi chang trai: -"Anh co thich em ko?" Chang trai tra loi: -"Khong!" Co gai lai hoi: -"Anh thay em co de thuong khong?" Chang trai noi: -"Khong!" Co gai bat dau khoc va noi: -"Vay em ra di anh co buon khong?" Va mot cau tra loi tuong tu: -"Khong!" Cuoi cung co gai ra di.Chang trai nam lay tay co keo lai va noi: -"Anh khong thich em boi vi anh yeu em, em khong de thuong boi vi em qua dep, va khi em ra di, anh khong the buon boi vi anh se chet. Chung' ta song' tren doi` na`y khong phai de tim` thay' 1 nguoi` hoan` my de yeu thuong ma` la` hoc cach' yeu thuong nguoi` khong hoan my mot cach` tron ven.Ban hay gui thong diep nay` den' nhung nguoi` than ben ban de chuc' cho ho co' the mai mai ben nguoi` minh` yeu. (Thuy Hang gui)
http://www.funofun.com/myfriend.shtml (Uyen gui)
http://media.euniverse.com/funpages/cms_content/1986/youarewhatyoueat.swf (Uyen gui)
http://media.euniverse.com/funpages/cms_content/1986/youarewhatyoueat.swf
Khi toi mo canh cua thien dang` , co 1 thien than chao toi va hoi "ban uoc dieu gi` " . Toi cuoi` va` noi' " uoc nhung~ dieu may man va hanh phuc se den' voi' nguoi` dang doc tin nhan' nay`..!!! ___*yeu*______*yeu*_*yeu*_______*yeu*___ __*yeu*__________*yeu*__________*yeu*___ __*yeu*________________________*yeu*____ ___*yeu*________*_LoveS_*_____*yeu*_____ ____*yeu*____________________*yeu*______ ______*yeu*________________*yeu*________ ________*yeu*____________*yeu*__________ __________*yeu*________*yeu*____________ ____________*yeu*____*yeu*______________ ______________*yeu**yeu*________________ ___ Chung ta song tren doi nay khong phai de tim thay 1 nguoi hoan my de yeu thuong ma la hoc cach yeu th (May Tim gui)

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Cac website ba.n gui nga`y 14/11

http://www.tialia.com/playmusic.php?s=431dc26b77764030d379eec7b56d1c3c&onlinemusicid=16531
http://www.htwm.de/~tvu/promises.swf (Da gui)
http://flashsongs.net/vietflash/funny.php?view=1 (Da gui)
http://www.funnies.com/moods.htm
http://www.columbia.edu/~rhee/ (Thu gui)
http://www.bucthutinh.com/thiep/ (Hang gui)

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Website moi!

http://flashsongs.net/vietflash/funny.php?view=5 (Bai hat Angle Baby)
http://www.timvanmay.org/amnhac/nhacflash/YeuMaiNganNam.swf (Bai hat Yeu mai ngan nam)
http://www.svkt47a.biz/flash/love.swf (Tinh yeu)

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Trang nghe nhac!

www.nghetructuyen.org
www.giaidieuxanh.org.vn
www.yeuamnhac.com

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